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Spotify wrapped is considered a deep dive into the artists, songs, and podcasts that define your year. The Spotify Wrapped Campaign is one of the most famous and largest marketing and social campaigns of the year. At the beginning of this 2020 year, Spotify rolled out a new feature called the ‘wrapped’ which gave the users analytics on their listening history at all.
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Moreover, in 2020 a few months later, the coronavirus pandemic forced most of the people in the world into a mandatory quarantine, causing many to work from their home and socially isolate. In that case, Spotify wrapped proved very beneficial for the people for enjoyment.
Spotify Wrapped Decade
Furthermore, the Spotify Wrapped feature doesn’t just compile your all personal listening habits but also it groups together the music streamed by its 217 million+ customers throughout the whole year to create the annual Spotify Wrapped list for you. Spotify wrapped 2020 includes the songs, albums, artists, and podcasts that you discovered throughout 2020, along with the artists you streamed the most throughout the decade on Spotify.
Moreover, the way you love it with more nostalgia than ever before. It is a uniquely crafted site that collects your listening history and changes the visual overview of your habits, taste in music, and other such interesting tidbits that you’d only know if you somehow managed to dominate track everything that went in your ears. The outcome includes the bespoke insights into your most-listened-to artists, songs, playlists, podcasts, genres, etc.
How to find your Spotify Wrapped 2020 data:
However, the streaming data given by the Spotify Premium free apkdoesn’t include an indicator of whether the track is a podcast or music. You can now easily access your listening history from throughout the year, covering artists and the songs streamed, as well as how many minutes were spent using Spotify in 2020 at any time. There is also an amazing decade wrapped feature that showcases all your favorite songs, albums, artists, and podcasts people tuned in to over the past 10 years.
The sound of your year with Spotify. Wrapped is a deep dive into the artists, songs, and podcasts that defined your year. Keep listening on Spotify and we’ll let you know when your 2020 Wrapped is ready. You'll be able to get in on the fun by logging into Spotify in the app on mobile and tablet, and via the Spotify Wrapped website. Make sure you're logged into your Spotify account via online web player, and once you're in, you'll be able to see all of your music data from the last year. It's seriously cool, if. We and our partners use cookies to personalize your experience, to show you ads based on your interests, and for measurement and analytics purposes. By using our website and our services, you agree to our use of cookies as described in our Cookie Policy.
It is a fact that the Wrapped is a massive effort; the Wrapped Team itself includes a lot of sub-teams that are responsible for everything from the marketing, legal, and design, to the data, frontend, and backend engineering.
Find your personalized playlist:
In case if you want to find the whole personalized playlist that will show you your best 100 tracks of 2020 then:
Your Spotify year in the review:
If you’re not already have logged in, then you’ll need to enter your email and password first. After that, you can easily explore the page by scrolling and tapping into different highlights from your last twelve months of tunes and bask in the trip down memory lane. By all means, you can open Spotify on another device and then cue up Green Day’s Good Riddance while you’re at it. You’ll get to sift by the information, and you’ll wind up with a much shareable image of what you’ve been listening to here.
Share Your Spotify Wrapped:
You’ve probably shared your Spotify Wrapped by posting screenshots in the past, while, Spotify is again making it very easy to broadcast your incredibly great and frankly enviable taste in music through Instagram, Facebook, Twitter, and Snapchat. For this purpose, you need to just scroll through the page and you’ll find share cards with highlights from your year in review that you can share on social media like your first-born is heading to their first day of the kindergarten.
FAQ’sCan I check how many times I’ve played a song on Spotify?
You just need to visit the Spotify site, and then log into Spotify. After that Spotify will start to show you the complete information on the music you played in a year, even starting with the first song you played.
How can I find my old discover weekly?
Spotify sound settings. You can easily retrieve the song that you listened to through your song history. You have to go to the bottom right-hand side of Spotify and click on the three horizontal lines. This will bring up your to play queue. There is a history option beside it, and you can view all the old songs that you have listened to.
Can I edit Spotify wrapped?
No, you can’t change these songs or the artists out of your report in any way, because Spotify describes that we’re unable to update your stats or playlists since it fully depends on your personal listening history.
How do I can check my hours on Spotify?
For this purpose, there is a web application called visualify.io that uses the Spotify API to tell you about your top artists and tracks from the last month, last year, and your all-time most-played music.
Who are my top artists on the Spotify site?
You have to visit the statsforspotify.com and also log in with your Spotify account. This website gives you the facility to see your Top Artists or Top Tracks.
Conclusion:
In short words Spotify Wrapped has become the best annual institution that gives you a look back at exactly where you spent most of your musical minutes throughout the year. Moreover, at the end of each year, Spotify calculates how much time you’ve spent in listening music on the service and which songs and artists were streamed most throughout the year.
As we prepare to launch 2020 Wrapped, we remind ourselves of the challenges we took on and lessons learned to make this year’s experience even better for audio fans, like you, around the world.
The 2019 Wrapped campaign was a first on many fronts. It was the first Wrapped experience to exist in-app, give our listeners a look back on the past 10 years of music and culture, and the first to shine a light on how our artists and podcasters connected with their listeners over the past 10 years.
Along with processing a decade’s worth of data for over 240 million active users (you can read more from our data team here), we wanted to take on the challenge of transitioning the Wrapped experience from web-only to in-app. To accomplish this, multiple sub-teams were responsible for a range of functions, including marketing, legal, design, data, and frontend and backend engineering. This undertaking was a company-wide effort and one that was met with both successes and learning experiences.
Setting the stage
We have a number of learnings that we can carry forward like what worked well and what could have been improved — we wanted to share some of those highlights.
The product team is modeled like a startup, which proved beneficial during development; lean, resilient, innovative, risk-taking, and using mistakes as learning opportunities. The goal was to create an engaging, shareable experience for users, and the developer team needed to strike a balance between the product team’s aspirations, minimizing risks, and managing dependencies for execution. It required creativity and flexibility in problem-solving.
Spotify Wrapped AppleEmpower the team through clear goals and step aside
The team, composed of different disciplines including Insights, Design, Product and Tech, gathered to define their respective priorities and KPIs. This was very useful for onboarding engineers on to the project, motivating and empowering them to make decisions, and prioritizing, first and foremost, the work. A question like, “Should I fix a bug for sharing or for the stories experience?” was easily answered without bottlenecks.
To give users the best native experience possible, the experience needed to be:
To determine if these qualifications were met, clear and quantifiable objectives were essential to empowering the engineering team.
A Lean approach
With input from the project stakeholders, a reverse timeline of essential events with key dates and milestones was established, including the go-live date, when the code should be frozen, the date when the Release Candidate would be submitted to the Apple/Google Store, the point at which real data from users/employees would be received, and when to start coding. Google home mini from spotify.
To simplify communication and organization, milestones were set for Fridays. It eased decisions around dates, and brought consistency and accountability to set commitments.
To develop a product by the release date, we followed a lean approach to manage the development process. We took an incremental approach to product development and broke down the product vision into the bare bones of an MVP (minimum viable product) — Version 0.1; a stories container with audio and static stories…no animations whatsoever. From there, we began adding features based on the team’s goals for future versions, and delivered version 0.2 to market.
How we built it
The team began as a small group of iOS, Android, and backend engineers working to create a native experience on iOS and Android. It was soon realized that the cost and effort needed to develop the personalized, shareable card for each story and user was underestimated — the decision to either re-scope the functionality or find another solution had to be made quickly.
Spotify My Year Wrapped
The initial system design looked liked this:
The engineering team drafted a proposal and built a proof of concept of a backend service that could render those images, in real time, incorporating CEF (a C++ library), using HTML templates and CSS 3.1. The solution was clear, and the question soon became, “how do we staff a team with back-end and web engineers to be flexible with rigid time constraints?”
It’s never too early to get started
We were building a product for the largest marketing initiative of the year. Though we began work earlier than previous years, there were still challenges that made this an intense ride.
For a global marketing campaign, localization is an essential consideration. For example, in Japanese, line breaks can change the meaning of a sentence and break a message. And for the first time, right-to-left languages were supported. It wasn’t necessarily groundbreaking, but with the addition of animations like the genre bars or a spinning globe…?.
Spotify Wrapped Apple Music Equivalent
Numerous corner cases were found along the way simply due to the sheer magnitude of data processed, like what do we do if a user has only listened to podcasts? Or what if they only listened to a handful of podcasts? What if a user only listened to a single genre, or listened to music from one country? These were just a few of the cases we came across. There were many, many more.
The team needed to be resilient and so did our systems. We handled translations from the backend to have certain flexibility to deal with last minute translation issues. Like 1 hour before going live when a Japanese string was causing the iOS experience to crash for certain users.
The Results
The final system ended up looking like this:
Three days before going live, while doing load testing we realized we needed to scale up traffic estimations. We fine-tuned the GKE configuration, added an additional caching layer for the payload of our downstream dependencies, and removed a race condition in the Image Generator component. And as an additional precaution, we ran a data job to pre-generate some images for the initial peak of traffic — a 42-hour job generating around 535 million images completed 2 hours before going live.
We were happy to say that the 2019 Wrapped campaign was well received and building the native experience was worth the effort and stress to excite/delight audio fans all around the globe.
Wrapped Spotify In App FreeThe fellowship of Wrapped
We’d like to thank the Edison Tribe under the Growth Opportunities Mission, Marketing, Brand + Creative, and all those who contributed to making this project successful. We couldn’t have done it without you. 2020 Wrapped is coming soon, so stay tuned and keep listening!
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